BYD Auto is the automotive subsidiary of BYD Co Ltd, a Chinese multinational high-tech company with a diverse range of interests and stated goals to become a powerhouse in the new energy sector.

Having diversified from BYD Co Ltd in 2003, BYD Auto has rapidly emerged as a global leader in the development of new energy vehicles (NEVs).

Today, BYD Auto is recognised as World’s No.1 NEV maker and World’s Second Largest Battery Marker. With a product portfolio incorporating electric and plug-in hybrid cars, buses, trucks, forklifts, electric bicycles, and cutting-edge rechargeable battery production.

Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology and DMO super hybrid system. 

From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities, BYD has been working on the electrification of transport to reduce global greenhouse gas emissions, envisioning to “Cool the Earth By 1°C”.

In New Zealand, BYD Auto is represented by Ateco Automotive NZ Ltd, a 100% Kiwi-owned company with a proven track record of establishing successful and enduring brands in New Zealand, including Jeep, Ram Trucks, Fiat and Alfa Romeo, while providing a foundation for many other brands.

BYD Auto NZ builds on Ateco's history of partnering with Kiwi-owned dealerships with a curated BYD network ensuring the brand’s operations here contribute to the national economy.

Driving innovation through its world class, clean and reliable vehicles, BYD New Zealand will continue to provide zero-emission energy solutions for the New Zealand automotive landscape.   

Learn More about BYD History

Learn More about the BYD Blade Battery